Written Business Communication
商務英語書面溝通技巧
Background
Though employees spend 70% of work hours using English emails and reports as communication channel, they rarely receive systematic training on the topic of written business communication. Therefore, we often send and read sloppy emails and confusing reports at workplace.
On the technical level, they are good. But in their role, as an effective communicator on paper, there are some definite gaps. They need to learn how to dig into an idea for three levels to show their thoughtfulness, then exchange ideas clearly, and finally persuade the reader both in mind and in heart.
課程背景：
職場白領們每天的工作中有70%時間用在筆頭交流上，包括電子郵件、工作進度報告等，他們很少接受過系統的商務寫作培訓。這導致我們經常發送和收到糟糕的郵件和令人費解的報告。
從專業角度看，他們很棒。但作為書面溝通者，他們還需加油。他們需要知道怎樣將一個觀點向下挖三層，展示自己思想的深度，然后清晰地傳遞信息，同時從理性和感性上說服讀者。
Features
First, this is not an English class, so we are not talking too much about the general English grammatical rules on writing. Instead, We will focus on how to take full advantage of your English efficiency and dramatically improve your written communication soft skills. The workplace surviving tips are so important that they are perfectly weaved into the course.
Second, “TCS steps,” created by Ms. Dai, are easy to learn and follow. They help you form the habit of thinking before writing - you will think about “Tone, Content, and Structure.” They prove that writing is not a gift; it is a skill.
Third, English writing is a form of cross-cultural communication. We will use cultural dimension of “diffused vs. specific” to teach you how to show professionalism and politeness to westerners in written communication, especially when delivering negative or sensitive information. We will get rid of “Chinglish.”
In the end, you will win even before speaking.
課程特色：
首先，這不是一堂英文課，所以我們不會花太多時間解釋語法規則。我們的重心在于最大限度地利用你已有的英語水平，大幅提高職場書面溝通力。職場生存術被完美地編入進課程。
其次，戴老師創造的“TCS三級跳”的構思方法簡單易學。你會形成先想后寫的習慣 —— 先想想“語氣、內容、結構”。這個方法證明，寫作不是天賦，而是后天習得的技能。
第三，英語寫作就是一種形式的跨文化溝通。我們會運用“泛指溝通vs.特指溝通”這一文化維度，剖析怎樣在對西方人的寫作中，尤其是在表達敏感和負面信息時，展示專業和禮貌。我們要秒殺中式英文。
最終，您未開口就先贏。
Outline
大綱
Section One
版塊一 （郵件專版）
Fundamentals: six parts in first-class business correspondence
電子商務郵件的“六大部分”，您真的知道每個部分標準而高效的寫法嗎？
Subject: brief + informative
標題：精+確
Greeting: your relationship + the nature of the matter
稱呼：你們的關系+事件的性質
Opening: put your purpose in the first three sentences
開頭：一語中的
Details: provide “all the needed” information
細節：提供“所有的必需的”信息
Future action: make a clear and conversational request
請求：清晰、對話式
Ending: friendly and open
結尾：友好而開放
Something you never do with emails
電子郵件中的禁區
When NOT to send emails?
按send鍵之前，您確定要發這封電子郵件嗎？
Section Two
版塊二 （結構專版）
Pyramid structure designed by Barbara Minto
Barbara Minto女士創建的金字塔結構
Why do we need to use pyramid structure in work?
—— Start the article with conclusion to catch attention and avoid misunderstanding
為什么在職場中需要使用金字塔結構？
—— 結論先行，可以抓住注意力，并避免誤解
What is pyramid structure?
—— Top down; Vertical: question-answer; Horizontal: induction (MECE) or deduction
什么是金字塔結構？
—— 自上而下；垂直方向用問題-回答展開；水平方向用歸納(遵循MECE原則)或演繹展開
How do we use pyramid structure?
—— Put out all the bubbles, govern the bubbles by logic, make the conclusion and put it to the top
怎樣使用金字塔結構？
—— 發散思維，畫出所有內容氣泡，找出氣泡間的邏輯，得出結論，將結論放在金字塔塔尖
Section Three
版塊三 （語言專版）
Writing to persuade others —— Specific
讓書面語言有說服力——明確
Adopt informative language, instead of descriptive language: data come first, then facts; adjectives come at last
采用信息化語言：第一給數據，第二給事實，少用形容詞
Use 50 power verbs to make your article influential
用50個最有駕馭力的動詞提升文章的氣勢
Change from academic style to business style
從學術派轉為商務風
Use transition words to show your logic
用連接詞“秀出”邏輯關系
Section Four
版塊四
（語言專版）
Writing on sensitive/negative/embarrassing issues —— Positive
處理敏感/負面/尷尬的事件——積極
Use “consistency” to persuade
利用人“堅持一致性”的語言去說服
State “what can/should be done”, instead of “what cannot/should not be done”
陳述“能/應該”做的，而不是“不能/不應該”做的
Depersonalize your statement
“就事不就人”的措辭
Section Five
版塊五 （綜合演練）
Practicing “TCS”
操練“TCS”寫作思維
Use the correct tone: make the reader emotionally confortable
使用正確的語氣：讓讀者情感上舒適
Provide all needed information: make the reader thoughtfully informed
發散思維，提供所有必需的信息：讓讀者被周到地溝通（思維的廣度）
Build pyramid structure: make the reader logically persuaded
收攏思維，構建金字塔結構：讓讀者邏輯上被說服（邏輯的深度）
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